Campaign’s PR to Watch 2023 – Natasha George, Account Manager, ASDA’A BCW
Age: 29
Nominated by Joanna Agnew, Vice President – Consumer:
Tasha is a consummate professional defined by great client servicing skills, superb organisational capabilities and a proactive mindset. She is by far one of the best Account Managers that I have worked with in my 15 years in the region. Her key differentiator is the ability to organise teams, thoughts and deadlines intelligently and efficiently so that nothing is missed. She’s a fantastic writer and editor so you have peace of mind when content is coming from her. An absolute PR all-rounder, and extremely valued and much-loved member of my team.
Career highlights
I started my career as an Intern at TOH PR, where my passion and drive for excellence earned me an Account Manager position in three short years. I worked across hospitality and lifestyle clients such as Taj Hotels, ME by Meliá, and Patek Philippe. In 2021, I joined ASDA’A BCW, and work on accounts as diverse as Jumeirah Restaurants, the Ras Al Khaimah Tourism Development Authority and AlShaya, on day-to-day client counsel, strategic planning and creative campaigns. My most recent career highlight was spearheading the Jumeirah Restaurants expansion campaign, a finalist at the MEPRA Awards 2022 and SABRE Awards EMEA 2023.
Guiding principles
Always work smarter. I’ve learnt that if you take a step back, no problem is too difficult to solve through teamwork and a positive attitude.
Side hustle
Looking after an incomparable portfolio of restaurants means I can’t resist trying at least one new F&B venue every weekend, be it the latest DIFC restaurant or simply a new café. When I’m not out exploring the city (aka just before payday) I’m in the kitchen baking or honing my skills with my dear friend – Hello Chef (#NotSponsored but feel free to hit me up).
Go back to main article: Campaign’s PR Faces to Watch 2023