Campaign’s PR to Watch 2023 – Manar Khalid Ibrahim AlAqil, Riyadh, APCO Worldwide
Age: 23
Nominated by Dr. Basmah Alotaibi, Senior Consultant:
Manar has started her internship with us at APCO Worldwide, a US PR and Communications Consultancy, in Riyadh before being offered a position as Social Media Account Executive due to her extraordinary dedication and hard work.
During her time with us as a Social Media Account Executive, she showed her creativity working on various client digital campaigns, she is currently part of the amazing digital team working on the Islamic Art Biennale in Jeddah. She also worked on many research projects and in copywriting.
She is self-driven, talented, dedicated, focused, and professional, she also possesses excellent communication, reasoning, and critical thinking skills.
Career highlights
I am a Social Media Account Executive. During my work, I have achieved the following:
Translate from English and Arabic and vice versa. Copywrite and help other copywriters in case they couldn’t interpret a text properly. Edit texts for a final review before submission. Research and benchmark various cases. Assess social media risks and individual backgrounds. Prepare quarterly KPIs, digital marketing strategies, and social media audits. Manage several projects. Manage social media accounts; posting, creating business accounts and preparing required files, community management, and moderation.
Guiding principles
My main guiding principles are striving to learn new skills, meeting new people (internally and externally) and building strong and loyal relationships, working hard to deliver the best outcomes, and igniting passion and creativity.
Side hustle
I am a volunteering graphic designer for Sarmad, a non-profit initiative focused on the Saudi Arabian law system. Additionally, I am a member of an Arabic creative writing non-profit initiative named Midad.
Go back to main article: Campaign’s PR Faces to Watch 2023