Campaign’s PR to Watch 2023 – Ishaana Melwani, PR Senior Account Executive, Umami Communications
Age: 22
Nominated by Marjorie Chapas, Head of PR:
I highly recommend Ishaana Melwani as a “Face to Watch” in the PR industry. Over the years, she has shown tremendous growth and has taken on more responsibilities. From a highly efficient and organized junior executive, she has risen to become a senior account executive who understands the industry and her clients’ needs, creating and implementing comprehensive strategies that lead to successful coverage and results. Ishaana’s passion, self-discipline, and dedication to excellence make her a talented PR professional and definitely one to watch in the future.
Career highlights
Committed to making an impact in the industry, 22-year-old PR professional Ishaana Melwani holds a degree in Advertising, Brand, and PR from Middlesex University Dubai. She completed over six internships leading up to her first full-time role as a Junior Executive at Umami Communications. Rising to PR Executive in just under a year and Senior Account Executive the following year, she represents leading F&B brands. One of her recent successes was the implementation of a PR strategy for Roberto’s 10-year anniversary. This included three successful events involving media and tastemakers, resulting in 111 pieces of coverage, 13 interviews, and over 300 social media pieces of coverage.
Guiding principles
My guiding principles in PR are passion, belief, and gratitude. Passion drives my pursuit of great results for clients, while self-belief empowers me to pursue unique and innovative approaches. I’m grateful for each.
Side hustle
I assist my dad with his business to learn more about entrepreneurship. It’s a great opportunity to gain new skills and knowledge in different aspects of running a business, such as marketing and customer service. Working alongside my dad also allows me to see firsthand the challenges and rewards of entrepreneurship.
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