Campaign’s PR to Watch 2023 – Hanan Kasmi, Senior Communications Consultant, The Alto Agency
Age: 26
Nominated by Anika Berger, Senior PR Consultant:
At 26 years old, Hanan is a force to be reckoned with! Her professionalism is matched by her creativity and she is truly an asset to the team. Securing top tier opportunities for clients in both English and Arabic, especially in broadcast, Hanan pushes boundaries and develops meaningful relationships with all she comes across. Hanan has a bright future in whatever path she chooses to take and is definitely someone to watch.
Career highlights
Starting her career in PR at the tender age of 20, Hanan has seen rapid progression across the agencies she has worked. Hanan has been a key player for some of the region’s largest campaigns and events, including for Chalhoub Group, Wyndham Hotels & Resorts, Uber, DTCM, Instagram, and the first-ever government sports concept in Dubai, Gov Games launched by H.H Sheikh Hamdan bin Mohammed, to name a few. From drafting and translating press releases to securing top-tier interview opportunities, Hanan is an integral part of the Alto team and the success of the clients across English and Arabic publications.
Guiding principles
The relationship between consumers and businesses and our role as Marketers only continues to grow in importance and be accountable in a world of globalization and digital-first everything. Hanan’s guiding principle is to continue expanding her horizons as well as developing out-of-the-box campaigns, leaving an impact on communities and businesses.
Side hustle
Hanan is currently studying for her Master’s alongside her role at Alto in Marketing at the University of Glasgow. With this degree, she wishes to expand her skill set to be able to develop exciting and successful campaigns for clients across consumer and corporate industries.
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