Campaign’s PR to Watch 2023 – Dushane Solomon, Account Executive & Copywriter, Atteline
Age: 30
Nominated by Bianca Riley, Group Account Director:
Dushane’s diligence in his work sets him apart. His intricate research processes and astute attention to detail make for the highest-quality content, crafted specifically to catch the attention of its anticipated readers. I believe, however, what makes a genuinely great colleague is their supportive attitude, overall demeanour and positive tone – all of which seemingly come second nature to Dushane. I recommend Dushane for Campaign ME’s Faces to Watch 2023 not only without hesitation but with vigour. He is absolutely deserving of this honour.
Career highlights
Paraphrasing The Fresh Prince: “West of Toronto, born and raised, basketball is how I spent most of my days – but I never did make it to the NBA.” Instead, I nearly flunked university and barely graduated before honing my writing skills as the senior editor of a magazine, my research abilities as a digital transformation consultant, launching McDonald’s UAE TikTok presence, and being featured on Campaign Middle East. Now at Atteline, where I bolster the corporate brands of high-profile CEOs and companies through my passion for copywriting and storytelling, I have finally found career fulfillment.
Guiding principles
A desire to remain authentic and embody the words of Timo Cruz: “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. Your playing small does not serve the world.”
Side hustle
Like Rick Ross, “Every day I’m hustlin'”.
For the past two-plus years, I have edited “The Tamil Creator” podcast; as a third culture kid, this has given me a deeper appreciation of my heritage. Also, every night, I also work as an undercover agent for blanket companies.
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