Campaign’s PR Faces to Watch 2026 – Zeena Bazian, Senior PR Executive, PRCO Group

Campaign’s PR Faces to Watch 2026 – Zeena Bazian, Senior PR Executive, PRCO Group

Age: 27

Country: United Arab Emirates

Nominated by Shivani Sharma, Senior Account Director:

Zeena Bazian has grown at an exceptional pace over the past year. In a short time at PRCO, she has taken on real responsibility across major accounts including One&Only, MENA’s 50 Best Restaurants and The Red Sea destination. Most recently, she led the four-day hosted media programme for MENA’s 50 Best, managing 18 international journalists and overseeing a complex Abu Dhabi itinerary with calm and control. She is organised, sharp and instinctively good with both clients and media. Zeena doesn’t wait to be asked. She steps up, delivers and earns trust quickly. She is absolutely one to watch.

Career highlights

Zeena Bazian is a Senior PR Executive at PRCO Group leading luxury hospitality and destination campaigns across the GCC and Europe. She oversees strategic communications for multiple hotels at The Red Sea and One&Only Resorts, driving integrated media, influencer and awards strategies including MENA’s 50 Best. From Ramadan and festive markets to high-profile launches, Zeena crafts bilingual English and Arabic storytelling that positions emerging destinations on the global luxury stage. Recognized for her strategic instinct and cultural intelligence, she is redefining how Middle Eastern hospitality brands build visibility, credibility and long-term brand equity.

Guiding principles

I am driven by the belief that emerging markets deserve world-class storytelling. I prioritize strategy over noise, relationships over transactions and long-term brand equity over short-term attention.

Side hustle

Beyond PR, I’m a multilingual storyteller fluent in English, Arabic, French and German. I write and explore how culture and language influence perception, constantly sharpening the global lens I bring to luxury communications.

Go back to main article: Campaign’s PR Faces to Watch 2026