Campaign’s PR Faces to Watch 2026 – Zara Kennedy, Junior Account Manager, Katch International
Campaign’s PR Faces to Watch 2026 – Zara Kennedy, Junior Account Manager, Katch International
Age: 25
Country: United Arab Emirates
Nominated by Haroon Tahir, Associate Account Director:
In an era of niche specialisation, Zara stands out as a true all-rounder. She effortlessly pivots between client profiling, securing VIPs for hospitality events, and coordinating complex international press trips from afar.
Leveraging an extensive “black book” of media contacts and a proactive, hands-on work ethic, she consistently delivers quality coverage while maintaining great client relationships.
It has been a genuine privilege to witness her growth and her infectious passion for every single campaign makes her an invaluable team member.
Career highlights
With three years of experience in public relations, Zara Kennedy is a Dubai-based communications professional specializing in hospitality, technology, consumer, and corporate sectors. A triple major graduate of CHRIST University, she has led regional campaigns, partnerships, and high-impact launches, building integrated narratives across the Middle East. Passionate about the evolving role of AI and innovation in communications, her thought leadership article has been featured in Campaign Middle East. Zara also serves as Vice President of the Rotaract Club of Dubai Cosmopolitan, championing philanthropy and community-driven initiatives alongside her professional work.
Guiding principles
I’m driven by my own motivation and focused on building lasting relationships. I plan strategically but adapt as things change. Curious and creative, I embrace new tools and ideas to make campaigns meaningful, effective, and impactful.
Side hustle
My side hustle is exploring AI tools, learning Python, and keeping up with tech trends. I’m also passionate about economics, personal finance, and investing, constantly learning and applying these concepts to better understand the world and make smarter decisions.
Go back to main article: Campaign’s PR Faces to Watch 2026
