Campaign’s PR Faces to Watch 2026 – Yara Hazem, Account Manager, Redhill Middle East & Africa

Campaign’s PR Faces to Watch 2026 – Yara Hazem, Account Manager, Redhill Middle East & Africa

Age: 28

Country: United Arab Emirates

Nominated by Suzanne Kanianthra, Senior Director:

Yara joined our team just over a year ago and has already become someone we’d struggle to work without. Her strong media relations efforts across corporate and tech clients, consistently land earned placements in tier-1 publications that clients always strive for. She doesn’t just pitch stories; she builds actual relationships with journalists, and the coverage reflects that. Clients trust her because she understands what they need and follows through without being chased. For someone so early in her career, she works with a confidence and precision well beyond her experience level. She deserves this recognition.

Career highlights

Yara Hazem’s career in communications has been shaped by momentum, adaptability, and measurable impact. Over seven years, she has led campaigns from inception to execution across Egypt and the GCC, translating complex business strategies into compelling narratives that resonate with media and stakeholders. Her experience spans consumer brands like Reebok and P&G, as well as corporate leaders including FedEx, Nokia, OPPO, Roche, QIB, and Mass General Brigham, where she has strengthened reputations and secured high-level executive positioning. Dynamic and agile, Yara collaborates seamlessly with clients, colleagues, and media to deliver meaningful, results-driven communications.

Guiding principles

I believe strong communications are built on credibility, clarity, and consistency. I lead with ownership, move with purpose, and prioritize long-term reputation over short-term visibility. In PR, trust is the true currency, with clients, media, and audiences,  and every message must earn it.

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