Campaign’s PR Faces to Watch 2026 – Syren Malintad-Santos, Junior Account Manager, TishTash Communications
Campaign’s PR Faces to Watch 2026 – Syren Malintad-Santos, Junior Account Manager, TishTash Communications
Age: 30
Country: United Arab Emirates
Nominated by Ylova Hamdan, PR Director:
With nearly six years of agency experience specializing in beauty and lifestyle, Syren has quickly established herself as a standout PR talent. She consistently goes above and beyond, leading influencer campaigns, media relations, and brand activations with both creativity and passion. From building culturally attuned seeding strategies from the ground up to securing top-tier regional talent and premium media coverage, she takes full ownership of every detail. Her strong work ethic, accountability, and solutions-first mindset set her apart. Syren combines strategic thinking with flawless execution, making her a truly deserving nominee for Faces to Watch.
Career highlights
Syren is a PR professional with nearly six years of agency experience, currently with TishTash, specialising in beauty and lifestyle brands. She has led influencer campaigns, media relations, and brand activations across the region. A recent highlight includes supporting the launch of iHerb Middle East’s Fulfilment Center in Riyadh, where she led influencer RSVPs, contributed to event preparations, and managed the pre-launch seeding strategy. The event delivered strong attendance, meaningful engagement, and significant regional visibility for the brand.
Guiding principles
Syren believes in full accountability, taking ownership of both successes and challenges, and approaching every task with dedication. She thrives when she genuinely loves what she does, as passion fuels creativity, perseverance, and consistently high-quality outcomes.
Side hustle
Outside of PR, Syren stays active within wellness communities, practising Pilates, yoga, and other mindful movement. These activities help her recharge, connect with like-minded people, and maintain balance and positivity across both her personal life and professional work.
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