Campaign’s PR Faces to Watch 2026 – Sofia Chesnokova, Senior international PR Specialist, PRHub.ae

Campaign’s PR Faces to Watch 2026 – Sofia Chesnokova, Senior international PR Specialist, PRHub.ae

Age: 26

Country: United Arab Emirates

Nominated by Vlada Lomova, CEO:

I’ve had the pleasure of working with Sofia across several PR campaigns, and her impact has been both immediate and long-lasting. She has a rare ability to quickly understand a brand’s story, sharpen it, and position it in a way that genuinely interests journalists rather than feeling like generic marketing.

What really stands out about Sofia is her newsroom mindset. Because she also works as an editor, she knows how editors think, what makes a pitch newsworthy, and when a story simply isn’t ready. She’s honest about this, and that honesty builds trust. Instead of pushing out weak announcements, she helps shape angles that genuinely add value to the conversation.

Career highlights

Sofia is a Senior PR Specialist at PRHub.ae, where she strengthens brand visibility, secure high-value media coverage, and design communications strategies that resonate. Her clients’ stories have been featured in leading outlets, including Time Out Dubai, What’s On Dubai, Forbes, CNBC Arabia, Khaleej Times, The National, Fast Company, and Inc.

Guiding principles

Specifics beat generalities. Sofia uses concrete outcomes, names, numbers, and examples instead of vague claims.

Value before ask. In every pitch, email, or DM, Sofia leads with what’s useful or newsworthy for the journalist, editor, or audience before asking for coverage.

Ethics and trust first. She avoids overclaiming, vague metrics, or spins that could damage long-term trust.

Side hustle

Apart from being PR specialist, she’s also a contributing editor at European startup media.

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