Campaign’s PR Faces to Watch 2026 – Shay Thomas, PR Account Director, StickyGinger
Campaign’s PR Faces to Watch 2026 – Shay Thomas, PR Account Director, StickyGinger
Age: 29
Country: United Arab Emirates
Nominated by Heba Hemdan, Head of PR:
As Shay’s Head of Department, I have seen firsthand her exceptional growth, resilience and commercial instinct. She does not simply manage accounts, she strengthens them. From expanding M&S into Social Media to confidently leading global fashion and regional hospitality brands, Shay consistently delivers beyond scope and expectation. Her strategic maturity, client trust and team-first mindset set her apart at this stage in her career. She combines ambition with humility, creativity with accountability, a rare balance. Shay represents the future of our industry, and I have no doubt she will continue to shape it.
Career highlights
Shay is one of the region’s most promising PR talents, combining commercial acumen with instinctive brand storytelling. She not only retained the M&S account but expanded the partnership to include Social Media, demonstrating clear business impact beyond traditional PR scope. She currently drives communications for Karl Lagerfeld and GUESS, while strengthening her hospitality credentials with Le Méridien Al Aqah Beach Resort Fujairah and the Hilton Cluster in Muscat, Oman. Known for her strategic maturity, client confidence and relentless work ethic, Shay consistently delivers results that exceed KPIs. She is a natural relationship-builder and a future industry leader in the making.
Guiding principles
Deliver value before being asked. Protect the client’s reputation as if it were your own. Shay believes strong partnerships are built on consistency, strategic thinking and accountability. She approaches every brief with curiosity, commercial awareness and a commitment to turning ideas into measurable impact.
Side hustle
A true culture enthusiast, Shay explores travel, hospitality and fashion through curated destination discoveries and brand storytelling. Her personal passion sharpens her professional lens, keeping her ahead of trends and culturally connected, an edge she brings directly into her client work.
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