Campaign’s PR Faces to Watch 2026 – Sarah AlBarazi, Associate Account Manager, Current Global

Campaign’s PR Faces to Watch 2026 – Sarah AlBarazi, Associate Account Manager, Current Global

Age: 25

Nominated by Mohammed Al Sayed, Account Director

From day one, she has stood out for her energy, instinct, and ability to read a room, whether that’s a client meeting or a media landscape. As an Associate Account Manager at Current Global, she combines exceptional organization with genuine curiosity and a strong sense of ownership. She is calm under pressure, proactive in finding solutions, and naturally builds trust with both clients and colleagues.

What makes her different is her hunger to learn and push ideas further. In a fast-moving PR industry, she has the mindset, drive, and presence of someone we’ll be hearing a lot more about.

Career highlights

Communications professional bringing brands to life across automotive, government, and lifestyle sectors. As an Associate Account Manager at Current Global, I manage and lead multi-channel campaigns for high-profile regional and global clients, overseeing media and influencer relations and partnerships, and large-scale activations.

I’ve played a key role in delivering award-winning campaigns such as The Good Store, which earned six Middle East Public Relations Association Awards and a SABRE Awards EMEA, later leading its third edition. Passionate about bringing stories to life, I thrive on keeping campaigns on track and delivering results that truly resonate.

Guiding principles

Doubt shows up, but I’ve learned to sit with it and move anyway – because effort beats talent, practice shapes you, and things work out when you keep showing up. The scarier it feels, the more I lean in. I choose growth over comfort, and depth over noise.

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