Campaign’s PR Faces to Watch 2026 – Salma Elbaghdadi, PR Manager – Client experience, Weber Shandwick MENAT
Campaign’s PR Faces to Watch 2026 – Salma Elbaghdadi, PR Manager – Client experience, Weber Shandwick MENAT
Age: 29
Country: United Arab Emirates
Nominated by Liam Turner, Head of Practice – Corporate & Financial department:
Salma’s standout talent is her exceptionally global perspective, honed across the public affairs industries of Paris, Brussels, Morocco and now Abu Dhabi. She effectively translates her European experience to the Gulf context, blending different ways of doing things with a deep appreciation for regional nuances. This rare ability to bridge cultures, connect worlds and skilfully apply her experience has earned Salma the respect of clients and colleagues alike. Her collaborative spirit and endless desire to learn make her a true asset to our team.
Career highlights
I am a PR Manager at Weber Shandwick Abu Dhabi, advising government entities and major investment groups across the UAE. French-Moroccan and globally educated, I have lived in seven countries and worked across Europe, Africa and the Middle East, bringing an international perspective to regional communications. I lead high-profile mandates for government entities, national initiatives and global forums, supporting leadership visibility, strategic messaging and complex announcements. Known for combining policy insight with sharp storytelling, I work at the intersection of public diplomacy, politics and strategic communications, representing a new generation shaping regional narratives on the global stage.
Guiding principles
I believe communications should build trust, shape influence and serve a purpose beyond visibility. My work is guided by cultural intelligence, policy awareness and integrity, ensuring every message supports meaningful outcomes. At its best, communications connects leadership, diplomacy and public understanding to create lasting impact.
Side hustle
Outside work, I spend most of my time travelling and exploring new places, whether it’s a quick weekend escape or a long international trip. Having lived in several countries, travel is my way to reset, stay curious and experience the world beyond boardrooms and press releases.
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