Campaign’s PR Faces to Watch 2026 – Rumana Shaikh, Senior Manager – Communications Consultancy, MSL Group

Campaign’s PR Faces to Watch 2026 – Rumana Shaikh, Senior Manager – Communications Consultancy, MSL Group

Age: 30

Country: United Arab Emirates

Nominated by MacLean Brodie, CEO

It’s a rare talent that has the capacity to consistently surprise, but Rumana crosses that important threshold. Deeply curious, culturally fluent, and a fine wordsmith, she has made her mark not just through the work, but through the people she’s brought along with her.

A natural leader and generous mentor, Rumana has an instinct for what culture is doing before the culture knows itself. In an industry that too often rewards loudness over depth, she represents something more valuable: genuine creative intelligence, applied with quiet conviction.

Rumana Shaikh is, without question, one to watch in 2026 and beyond.

Career highlights

Much of my work has centered on bringing clarity to complex sectors. I have spent the past several years shaping communications across healthcare, AI, mobility, energy, and research. Trained as a journalist, I bring curiosity and a sharp editorial instinct to every brief.

I’ve built integrated strategies from the ground up, advised C-suite leaders on executive positioning, and led multi-stakeholder campaigns across markets. Earlier in my career, I worked on mandates for Qatar Foundation, translating complex research and narratives into stories that resonated with diverse audiences. I also contributed to global communications efforts during the FIFA World Cup Qatar 2022.

Guiding principles

I’m guided by respect, fairness, and accountability, no matter the context. I believe in taking ownership and putting in the effort. Perspective and a sense of humor also go a long way.  High standards shouldn’t come at the expense of being human.

Side hustle

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