Campaign’s PR Faces to Watch 2026 – Reine Alsheikh, Junior Account Manager, House of Comms
Campaign’s PR Faces to Watch 2026 – Reine Alsheikh, Junior Account Manager, House of Comms
Age: 25
Country: United Arab Emirates
Nominated by House of Comms, Senior Account Director:
Reine is a proactive and detail-oriented Junior Account Manager with a strong understanding of integrated communications. A valued member of both her client and internal teams, she plays a key role in the day-to-day running of accounts, ensuring projects run smoothly and deadlines are consistently met.
She has a natural strength in media and influencer relations, building and nurturing relationships with journalists, content creators, and industry KOLs to secure meaningful coverage and partnerships.
Collaborative and dependable, she supports her team with energy and commitment, always willing to go the extra mile to deliver quality work and create impact for her clients. Reine’s dedication, professionalism, and positive approach make her not only a trusted colleague but also a true asset to any team she works with.
Career highlights
Reine Alsheikh is a Junior Account Manager at House of Comms and has a bachelor’s degree in Business, specialising in marketing and management, from the American University of Beirut.
Some of the key accounts she has worked on at House of Comms include NEXT, The Macallan, MMI, DP World Tour Championship, Koko Bay and Hilton Palm Jumeriah. Reine manages end-to-end communications and boasts strong relationships with tier a media, influencers and industry leaders.
Guiding principles
- Builds trusted relationships through strong rapport and consistent communication with clients.
- Maintains a positive, can-do attitude, approaching every challenge with energy and initiative.
- Leads with professionalism and integrity, approaching challenges with confidence and accountability.
- Cultivates meaningful media, influencer, and KOL relationships across relevant industries.
- Demonstrates adaptability and agility, responding proactively to evolving priorities and fast-paced environments.
- Drives excellence through best practice, taking pride in delivering high standards and supporting her team to do the same.
Side hustle
- Loves to run 4k ‘marathons’
- Family and friends are everything
- Don’t ask her about her allergies
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