Campaign’s PR Faces to Watch 2026 – Raneem Khatib, Account Manager, Edelman

Campaign’s PR Faces to Watch 2026 – Raneem Khatib, Account Manager, Edelman

Age: 29

Country: United Arab Emirates

Nominated by Chase Burns, Head of Crisis & Risk, Edelman UAE:

Raneem has always been an outstanding performer within Edelman’s Corporate Reputation practice. She’s someone who approaches each task diligently, takes initiative and provides her perspective that can help shape the direction, which is truly valuable. Not only is she organised but her quality of work is to be recognised. Clients value her counsel and she knows how to challenge them diplomatically. Raneem is a rising star at the firm and would be the benchmark I would encourage her junior peers to emulate as a solid advisor.

Career highlights

I fell into PR by chance, but I stayed because I believe communications should create real impact, not just noise; something ive learned both in my personal and professional life over the years. I’m an Account Manager at Edelman, working across corporate and tech clients including ATRC, ADDED and Hub71. I’ve played a key role in retaining some of our most prestigious clients and contributing to award-winning campaigns, building on experience with organisations such as ADQ and Erth Zayed. I’m currently spearheading Edelman’s bespoke internship programme to help develop future communications talent.

Guiding principles

Striving for excellence is a non-negotiable. Challenge the status quo with intent to push for more effective work. Prioritise clarity, accountability and building trust across teams. Nurture an open, safe and friendly work space – happy people do great work.

Side hustle

Practising yoga and Pilates. Movement is where I reset and reconnect. It helps me protect my wellbeing, unlock creative thinking and approach challenges with greater balance and intention.

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