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Campaign’s PR Faces to Watch 2026 – Rachna Shree, Senior PR Account Executive, Katch International

Campaign’s PR Faces to Watch 2026 – Rachna Shree, Senior PR Account Executive, Katch International

Age: 26

Country: United Arab Emirates

Nominated by Maheen Hussain, Senior Account  Manager:

Rachna is truly someone to watch in the PR world, not just for her results but for the way she shows up every single day. She is incredibly loved and trusted by her clients, who rely on her not only for strong execution but for her honesty, calmness, and unwavering support. In an industry that can often feel fast-paced and chaotic, Rachna is the steady force people turn to. She’s a natural team player, always stepping in to help, guide, and uplift those around her. Her work ethic, warmth, and dependability make her an invaluable asset to both clients and colleagues alike.

Career highlights

My journey in PR and communications has been shaped by hands-on experience,driven by curiosity, and a passion for brand storytelling. After completing my BA (Hons) in Business Management (Marketing) and MSc (Hons) in Digital Marketing at Middlesex University Dubai, my interest in PR began at Bvlgari Middle East as a Marketing & PR Coordinator. I later joined Katch International as an Account Executive and progressed to Senior PR Account Executive. I have worked across leading hospitality and lifestyle brands, supporting key launches such as Centara Grand Lagoon Maldives and Naumi Hotel Dubai, charity partnerships with Make-A-Wish Foundation for Rixos Marina Abu Dhabi, festive activations for More Cravings by Marriott Bonvoy, and major events including the MICHELIN Guide Food Festival Abu Dhabi, LIWA Village, and Hot Wheels Monster Truck Glow Party. Alongside this, I have built and managed strong influencer and media relationships, executing impactful activations, and delivering strategic brand-led results.

Guiding principles

I believe in building meaningful relationships, leading with integrity, and delivering work that creates real impact. I value kindness, accountability, clarity, and consistency, and I embrace thoughtful risk-taking, seeing challenges and failure as opportunities to learn and grow. The values guide my decisions ensuring I create strategic outcomes and build trust with clients.

Side hustle

Outside of work, I enjoy carving out time for myself by hitting the gym for a good workout, watching gripping thrillers, sharpening my skills at pistol shooting, and spending quality time with family and close friends.

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