Campaign’s PR Faces to Watch 2026 – Maya Abdulazim, Influencer Marketing, We Are Social
Campaign’s PR Faces to Watch 2026 – Maya Abdulazim, Influencer Marketing, We Are Social
Age: 28
Country: United Arab Emirates
Nominated by Danielle Bedin, Strategy Director:
Maya understands the nuances of the influence space in the GCC better than anyone I’ve ever met. This deep understanding allows her to shape influence work that is both astonishingly creative and culturally nuanced.
She leads influence initiatives across many of our brands, most notably Revolve, Switz, ATRC, TikTok & Rove. Helping us shape what the future of influence will look like at We Are Social.
Career highlights
I’ve spent the past five years shaping influencer marketing in fashion and beauty, working with brands like L’Occitane, Fenty Beauty, L’Oreal, Coty, Revolve, Clarins, Estée Lauder Group and more. I build campaigns that don’t just look good: they move culture, drive results, and create real business impact.
Beyond influencer marketing, I lead PR and events, bringing ideas to life online and offline. I thrive on connecting the right talent to the right brands and creating moments that resonate, convert, and leave a lasting mark.
I’ve spent the past five years shaping influencer marketing in fashion and beauty, working with brands like L’Occitane, Fenty Beauty, L’Oreal, Coty, Revolve, Clarins, Estée Lauder Group and more. I build campaigns that don’t just look good: they move culture, drive results, and create real business impact.
Beyond influencer marketing, I lead PR and events, bringing ideas to life online and offline. I thrive on connecting the right talent to the right brands and creating moments that resonate, convert, and leave a lasting mark.
Guiding principles
Hype fades. Strategy lasts. I focus on building influence that converts, partnerships that feel organic, and campaigns that shape culture, not just timelines
Side hustle
My side hustle is day trading, a space where strategy, timing, and intuition intersect. It reinforces my ability to read patterns, anticipate shifts, and make bold but informed decisions.
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