Campaign’s PR Faces to Watch 2026 – Mahek Munawar, Account Manager, PRCO Group
Campaign’s PR Faces to Watch 2026 – Mahek Munawar, Account Manager, PRCO Group
Age: 24
Country: United Arab Emirates
Nominated by Georgia Calafiore, Account Director:
At PRCO, Mahek has become an integral force across our luxury hospitality portfolio, bringing a rare blend of drive, precision and strategic instinct. Exceptionally detail-orientated and creatively sharp, she shapes compelling narratives for some of the region’s most prestigious hospitality brands, ensuring every touchpoint reflects the highest standard of luxury storytelling. Her proactive mindset, commercial awareness and calm confidence make her a trusted partner to both clients and colleagues. Mahek is a rising talent already raising the bar for our agency.
Career highlights
In under three years, I’ve built experience across a portfolio of the region’s most recognised luxury brands, including One&Only Resorts, The Chedi Hotels, The Peninsula Hotels, Rocco Forte Hotels, Ultima Collection, Zuma and Waldorf Astoria Kuwait. As an Account Manager in the GCC, I lead integrated PR strategy, from media planning and influencer strategy to brand event execution. Alongside my role, I completed a Graduate Degree in Marketing & Digital Communications at Monash University, Australia, strengthening my commercial and digital perspective. I focus on consistently securing high-quality coverage that strengthens brand positioning and delivers measurable visibility in a competitive market.
Guiding principles
I believe passion and adaptability are key as the communications landscape evolves. I’m naturally curious and always looking to learn, treating every challenge as a chance to grow. For me, building strong relations with media and partners is important but also knowing the story is equally essential to securing impactful results for your client.
Side hustle
I’ve always loved photography, cinematography and graphic design. In my free time, you’ll usually find me behind a camera or editing something I’ve shot. It’s a creative outlet for me and something I truly enjoy outside of work.
Go back to main article: Campaign’s PR Faces to Watch 2026
