
Campaign’s PR Faces to Watch 2026 – Leen Al-Sharabi, Senior PR Executive, Pencell PR & Events
Age: 29
Country: United Arab Emirates
Nominated by Nadine Kalache Maalouf, Regional General Manager:
Lee’n’s unwavering dedication to excellence, unmatched work ethic, and ability to consistently deliver exceptional results make her stand out. Leen excels in influencer management, cultivating strong, authentic relationships with key figures in the industry. Her knowledge of trends and deep understanding of brand strategies allow her to lead and collaborate seamlessly within our team. Always ready to go above and beyond, Leen’s contributions have been integral to the success of our PR campaigns, and she is undoubtedly a future industry leader to watch.
Career highlights
Senior PR and Events executive, specializing in influencers marketing, talent partnership and brand activation across GCC. Currently working on regional campaigns for global brands including, Philips, Tabasco, DAMAS, Merz, Aston Martin and P&G. I have been known for my strategic thinking and strong industry relationships. Managed high-impact collaborations from negotiations to delivery ensuring culturally relevant storytelling and measurable results. My background also includes working closely with a leading regional media and creative figures
Guiding principles
I believe strong PR is built on trust, clear communication and cultural relevance. I lead with accountability, attention to details, and good relationship-building. Every campaign is an opportunity to create a meaningful lasting impact for both brands and audiences while continuously evolving and learning.
Side hustle
As a side hustle, and alongside my career I work as a freelance model, collaborating on artistic projects and beauty brands. I also provide English-Arabic translation
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