Campaign’s PR Faces to Watch 2026 – Lakshika Khurana, Influencer Marketing Lead, Assembly MENA
Campaign’s PR Faces to Watch 2026 – Lakshika Khurana, Influencer Marketing Lead, Assembly MENA
Age: 29
Country: United Arab Emirates
Nominated by Muzammil Hamza, Business Unit Director – Strategy and Growth
Lakshika Khurana is genuinely one of the most impressive young professionals I’ve had the pleasure of managing. As the Influencer Lead at Assembly, she plays a key role across a varying & exceptionally diverse portfolio of clients, managing high-profile partnerships and multi-market activations with a level of confidence and ownership that goes well beyond her years.
What I value most about Lakshika is her ability to combine creativity with structure. She does not simply execute influencer campaigns. She takes the time to understand the broader media and business objectives, ensuring her strategies are thoughtful, measurable, and aligned with the bigger picture. Her grasp of audience behavior and platform dynamics allows her to craft work that feels culturally relevant while still delivering strong results.
She is calm under pressure, dependable, and highly collaborative within complex, multi-agency environments. Lakshika represents the next generation of marketing leaders, and I strongly believe she is a truly deserving candidate for accolade such as this one.
Career highlights
I lead the Influencer function at Assembly, building structured, high impact creator ecosystems across the Middle East and India. I manage a growing team and focus on turning influencer marketing into a measurable business driver rather than a visibility channel. From brand and B2B programmes to integrated activations, I design strategies rooted in the right talent mix, sharp negotiation, and commercial clarity. My approach is simple: build scalable systems, drive sustainable value, and create influence that performs beyond surface level metrics.
Guiding principles
Influence must be intentional, measurable, and commercially sound. Strategy comes before creator selection. Long term partnerships outperform one off bursts. Margins and messaging matter equally. If it cannot drive real business impact, it is not strong enough.
Side hustle
Outside work, I love travelling and exploring new cultures. Exposure to different places and people gives me perspective and keeps me creatively sharp. Music is another passion. I enjoy discovering new artists and attending festivals. Curiosity, connection, and cultural immersion constantly inspire me.
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