Campaign’s PR Faces to Watch 2026 – Karyn Vaz, Account Executive, M+C Saatchi – Sport & Entertainment

Campaign’s PR Faces to Watch 2026 – Karyn Vaz, Account Executive, M+C Saatchi – Sport & Entertainment

Age: 24

Country: United Arab Emirates

Nominated by Scott Grayston, Account Director:

Karyn is an instrumental part of our PR team at M+C Saatchi – Sport & Entertainment. She’s built wonderful connections with local media and influencers and has grown at an impressive rate since joining in September. Already in her short tenure, she’s conducted interviews, helped handle press centers and gained experience in prestigious tier one sports and entertainment events such as DP World Tour Championship, Dubai Fitness Challenge and Mubadala Abu Dhabi Open. Karyn is certainly a ‘Face to Watch’ in this space and I’m excited to see what the future holds for this charismatic, young PR superstar in the making.

Career highlights

Building my career in the fast-paced world of sports and entertainment, I’ve worked across high-profile accounts including Dubai Fitness Challenge, All Things Live Middle East, DP World Tour Championship and the Mubadala Abu Dhabi Open.

I genuinely love the pace and pressure of this industry – from shaping an announcement to seeing it land in the right hands, to building relationships with media that go beyond a single story. For me, PR isn’t just about coverage; it’s about earning trust, understanding what makes a story matter, and making sure it connects.

Guiding principles

At the centre of everything for me are relationships – family, friendships and real human connection. Compassion, curiosity and loyalty guide how I live and how I work. They’re the compass that shapes how I show up for others and myself.

Side hustle

Diving into a book and not coming up for air until the last page – and cricket, always. I may not play much sport, but I consume it religiously, and I shamelessly love rewatching iconic matches.

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