Campaign’s PR Faces to Watch 2026 – Janice Crasto, Sr PR Executive, Golin MENA
Campaign’s PR Faces to Watch 2026 – Janice Crasto, Sr PR Executive, Golin MENA
Age: 25
Country: United Arab Emirates
Nominated by Corporate Practice, Senior Director:
Janice is a dynamic, proactive communications professional who brings energy and agility to every project she touches. Always eager to learn and quick to take initiative, she consistently steps up to new challenges with confidence and curiosity. Her ability to adapt, think on her feet, and maintain momentum under pressure makes her a dependable force within the team. Beyond her work ethic, Janice’s positive attitude and collaborative spirit elevate those around her. With her drive, versatility and hunger to grow, she is undoubtedly one of the rising talents to watch in the industry.
Career highlights
Janice is a strategic communications consultant with experience across corporate, consumer, government, semi-government, and private sector entities. Now part of the Corporate Practice at Golin MENA, she works across strategy, content, research, and analysis. She develops integrated communications plans, drives media engagement, supports new business strategies, and enhances visibility through strategic storytelling and newsjacking. Her work spans planning and shaping narratives that resonate with audiences across platforms. With an instinct for storytelling, she believes that the best stories are often hiding in plain sight, waiting to be crafted well.
Guiding principles
I believe in being solutions-led and making work more efficient and intelligent. If something can be clearer, smoother, or smarter, why shouldn’t it be? I value being a dependable, helpful teammate who shares knowledge rather than gatekeeping it. For me, supporting others and delivering reliably are non-negotiables.
Side hustle
Professional Gen-Z meme connoisseur, part-time perfume collector. I like long drives without Google Maps (for the plot), trying new matcha spots, signing up for random creative workshops, and baking recipes I saw once at 2 am on Pinterest. 90% of my fashion inspiration exists only in saved boards.
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