
Campaign’s PR Faces to Watch 2026 – Ishita Singh, Senior Account Executive, PR, Memac Ogilvy
Age: 28
Country: United Arab Emirates
Nominated by Saad Abu Touq, Managing Director, PR, Memac Ogilvy UAE:
Ishita is thoughtful in how she approaches her work and reliable in how she delivers it.
She takes ownership of her tasks, thinks ahead, and shows a strong sense of responsibility for her level. She’s naturally curious and makes the effort to properly understand what she’s working on, rather than just skimming the surface.
She looks beyond the obvious, picks up on what’s shifting, and turns that into clear, useful input for the team and our clients. She’s a solid young professional with the right mindset and plenty of room to grow.
We’re glad to have her on the team.
Career highlights
I hold bachelor’s and master’s degrees from the UK. I began my career in marketing, drawn to creativity and storytelling, before pivoting to PR. Starting as an intern, I quickly assumed responsibility and have since worked on accounts including the Department of Culture and Tourism – Abu Dhabi, Manar Abu Dhabi, and Thales, contributing to award-winning campaigns. My dual experience mirrors my personality: quiet and focused at my desk, but adventurous at heart, sharing stories of climbing Icelandic glaciers. I bring an understanding of culture, people, and trends to my work. A perspective that helped my team win back-to-back cultural potlucks.
Guiding principles
Resilience and conviction – I may get knocked down, but I always get back up, learn from each experience and move forward as a better version of myself, trusting that everything ultimately happens for the best.
Side hustle
Documenting my life on social media – work wins, travels, café hopping with friends and life as a cat mom to Blue. What started as a habit has grown into a curated archive of my memories. It’s a creative outlet I never tire of, one that helps me recharge.
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