Campaign’s PR Faces to Watch 2026 – Haneen Asfour, Director of Social Media, Reachuals

Campaign’s PR Faces to Watch 2026 – Haneen Asfour, Director of Social Media, Reachuals

Age: 26

Country: United Arab Emirates

Nominated by Sina Ikhlasi, Account Manager:

Working with Haneen has been one of the most defining experiences in my career. She leads with clarity, vision, and a level of strategic thinking that pushes everyone around her to perform better. Haneen doesn’t just build campaigns — she builds direction, structure, and purpose behind everything we do. What sets her apart is her ability to stay composed under pressure while making bold decisions that drive real impact. She trusts her team, challenges us to grow, and creates an environment where high standards feel motivating, not overwhelming. She is a true leader who elevates both the work and the people around her.

Career highlights

Haneen Asfour is a Social Media Director and Partner at Reachuals, a boutique marketing consultancy in Dubai. She leads strategy and creative execution for regional and global brands including Nike, The Body Shop, Azadea, and Nayomi, delivering high-impact campaigns across the UAE and KSA. Known for blending cultural insight with trend-driven content, Haneen specializes in influencer marketing, experiential activations, and social-first storytelling. A Forbes Under 30 and TEDx speaker, she is recognized for building bold, results-driven strategies that drive engagement, brand growth, and meaningful audience connection.

Guiding principles

Haneen leads with a strategy-first mindset, ensuring every idea drives impact. She values ownership, high standards, and clear communication. Her approach blends cultural relevance with brand integrity, always staying solution-oriented. She focuses on building meaningful connections, turning challenges into opportunities while delivering thoughtful, results-driven work.

Side hustle

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