Campaign’s PR Faces to Watch 2026 – Ghalia Sukkar, Senior Communications Manager, Action Global Communications
Campaign’s PR Faces to Watch 2026 – Ghalia Sukkar, Senior Communications Manager, Action Global Communications
Age: 29
Country: Saudi Arabia
Nominated by Barry King, Managing Director – KSA
Ghalia has grown immeasurably in her time with Action Global Communications in Saudi Arabia. She displays a real entrepreneurial mindset and a desire to deliver quality service for clients while mentoring younger members of the growing team in our Riyadh office. Ghalia demonstrates maturity beyond her professional experience and is destined for great things.
Career highlights
Ghalia is a Saudi-based communications leader who loves turning complex stories into clear, compelling narratives that move people and brands forward. Across KSA and the wider GCC, she has supported international, governmental and semi-governmental entities, alongside clients in hospitality, aviation, real estate, tech, and major events. Known for calm, strategic thinking under pressure, she builds crisis communications manuals, leads influencer and media programs, and delivers creative campaigns with real impact. With a strong grasp of Saudi Arabia’s rapidly transforming media landscape, Ghalia helps partners navigate the market’s “in and outs” and earn long-term trust-driven by one goal: leaving a positive imprint.
Guiding principles
Lead with clarity and purpose. Listen first, then act with insight. Be brave in creativity and precise in execution. Build trust through honesty, consistency, and calm leadership under pressure. Put people at the heart of every narrative, and work. Measure impact, not noise, while contributing to meaningful progress in market.
Side hustle
Every now and then, I step into life coaching and mindfulness work. I use it to help people build clarity, confidence, and calm, especially leaders & managers. It naturally connects to communications: I support individuals to speak up, speak their mind, and keep the humanity in every life detail.
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