Campaign’s PR Faces to Watch 2026 – Catherine Marie, Account Manager, JRN Consultancy
Campaign’s PR Faces to Watch 2026 – Catherine Marie, Account Manager, JRN Consultancy
Age: 26
Country: United Arab Emirates
Nominated by Sarah Fernandez, General Manager of JRN Consultancy:
I am pleased to recommend Catherine, who, despite having only recently joined the team, has already made a strong and lasting impression across leadership, colleagues, and clients alike.
Catherine brings an in-depth knowledge of the market and demonstrates clear strategic thinking in the way she approaches both planning and execution. She quickly understands the broader commercial picture while maintaining attention to detail, ensuring that every initiative is aligned with client objectives.
She has built excellent client relationships in a short period of time, earning trust through her responsiveness, professionalism, and ability to anticipate needs. A natural multitasker, Catherine manages multiple priorities seamlessly and remains composed and solution-oriented under pressure.
Beyond her professional capabilities, she contributes a positive and welcoming presence to the team. She is always willing to step up and lead when needed, while equally offering support and guidance to colleagues. Responsible and genuinely passionate about her work, Catherine consistently demonstrates a high level of commitment and integrity.
She is a valuable asset to any team and has already proven herself to be someone with strong leadership potential and long-term impact.
Career highlights
After beginning my career in finance in Canada, I moved to Dubai on my own in 2024. Driven by ambition and self-belief, I launched Brazen MENA’s new social media division, building it from the ground up and delivering campaigns under pressure with precision and purpose. I am now a lead Account Manager at JRN Consultancy, overseeing PR for the region’s leading ultra-luxury hospitality brands. I am deeply passionate about my work and give 100% to each client. Recognised as a natural-born creative with a strategic mind, I execute campaigns that blend analytical insights with soulful ideas to consistently exceed expectations.
Guiding principles
- Calm under chaos
- Be an in-house partner
- Get it done despite all odds
- Solution-first mindset
- Resiliency
- Creativity is my calling
- Bring it back to the brands core values
- Transparent communication
- Strategy rooted in insight
- Life is short – Enjoy the journey!
Side hustle
I am deeply passionate about fitness, mindfulness and yoga. On weekends, you’ll find me upside down at my favourite studio or guiding group meditation classes. Wellness informs my perspective and sharpens my creativity, seamlessly aligning with my work supporting hospitality brands where wellness is shaping the future of luxury travel.
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