Campaign’s PR Faces to Watch 2026 – Beth Laverty, Content Executive, Katch International

Campaign’s PR Faces to Watch 2026 – Beth Laverty, Content Executive, Katch International

Age: 26

Country: United Arab Emirates

Nominated by Paudie Marum, Head of Content:

Beth joined Katch nearly two years ago with no prior PR experience and an incredible willingness to learn. She dove headfirst into the industry, quickly grasping the dynamics of the market and how to shape strong, compelling narratives. Through her hard work and consistency, she has grown into a confident writer across our entire portfolio, delivering tangible results for a wide range of clients. Beth is driven, thoughtful, and constantly improving, with a natural instinct for storytelling. She has a very bright future ahead of her in the industry.

Career highlights

Originally from Ireland and holding a degree in modern languages, Beth began her career in the UAE as an English teacher before joining Katch as a Junior Copywriter. With no previous experience in PR, she was promoted to Content Executive within eight months of joining the agency, successfully adapting her writing to clients spanning F&B, hospitality, live entertainment, real estate, and beyond. Throughout her tenure to date, she has helped shape stories for a plethora of renowned brands, including JA Resorts & Hotels, Centara Hotels & Resorts, Live Nation Middle East, and Michelin.

Guiding principles

Starting is always the hardest part, and in Dubai, no one’s waiting around for you. Show up, do your best, and the rest will fall into place.

Side hustle

Outside of work, I’m a full-time dog mom to my French Bulldog, Gary. He’s my absolute world and reminds me not to take things so seriously. Other than that, anything creative. Scrapbooking is my latest obsession, and I also try to read at least one book a month.

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