Campaign’s PR Faces to Watch 2022 – Tania Kteily, Senior Account Manager, Weber Shandwick MENAT
Age: 28
Megan Treacher-Evans, Head of Consumer & Corporate Practice / Director, Client Experience – Weber Shandwick MENAT, Weber Shandwick MENAT: Tania’s tenacity is what fuels her ambition to continuously strive for greatness – both for her clients and for the team. She has naturally stepped into a mentorship role, investing invaluable time into growing team members as well as university students through industry workshops. Commercially minded, Tania seeks to deliver high value, quality, and ROI for her clients. Her mindset sees her shift potential challenges into opportunities for learning, growth, and development. Tania has consistently showcased her resilience and flexibility earning her stripes as a dynamic communications professional who is willing to go the extra mile for all.
Career highlights
My seven-year journey from PR Coordinator to Senior Manager started in Beirut and flourished in Dubai. Every day I love helping brands tell their stories through sound strategy, internal and external communications, media and influencer relations, events and content development, yet my most rewarding experiences and biggest source of fulfilment stem from mentoring colleagues and students. I’ve represented leading brands across automotive, F&B, entertainment, retail, healthcare, banking and technology industries, including GM, JLR, FWAD, Mattel, Barclays and Google, for whom I have driven award-winning work. “The Google Cook-Off” for example, was recognized with seven regional awards in the past year.
Guiding principles
To continue growing as a professional and a person, by also helping peers become the communicators they aspire to be. As communications professionals, interpersonal skills are essential and this starts internally, before reaching clients and media. Kindness and treating others as we like to be treated go a long way.
Side hustle
I am perfecting my grasp of Spanish, to complement my French, Arabic and English that enabling me to learn many interesting things about different cultures – which I love, having grown up across four countries. I’m also educating myself about mental health and emotional wellness, along with best practices to support.
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