Campaign’s PR Faces to Watch 2022 – Tala AlMassri, Account Executive, Atteline
Age: 22
Sophie Simpson, Managing Director, Atteline: Tala possesses the ultimate “can do” attitude, taking on all tasks with positive energy and a smile. Her upbeat personality and engaging personal style have seen her win over both clients and her colleagues and when coupled with her ever-growing arsenal of PR know-how, technical knowledge and industry insight, Tala is a face to watch out for!
Furthermore, her proactiveness and initiative go beyond the expected parameters of her job. All the intangibles that lead to success in the workplace are in order with Tala and I am grateful each and every day for her contributions to our team and am confident that her intelligence, work ethic, and communications skills will see her sprint her career ladder.
Career highlights
I began my career as an intern and transitioned to an Account Executive at Cicero & Bernay Public Relations working with automotive clients. Currently, I am a bilingual Account Executive at Atteline handling a vast portfolio of clients spanning multiple industries such as art, interior decor, hospitality, as well as lifestyle. My ever-growing industry knowledge, perseverance, and motivation led me to develop strong media and influencer relations, assist my team in creating impactful campaigns, and implement successful events and activations to ensure the growth of brands I represent. I’m also proud to be a member of PRCA MENA’s Next-Gen Arabia Committee.
Guiding principles
Whatever makes you uncomfortable is your biggest opportunity for growth. If we don’t push ourselves to the edge of our comfort zone, we won’t become who we need to be in the future.
Side hustle
Exploring new places has always been my passion! Whenever and wherever I have the chance, I set a new goal to travel to new places, explore the culture, and meet new people.
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