Campaign’s PR Faces to Watch 2022 – Taief Saleh, Senior Account Executive (Account Management Superstar), GolinMENA
Age: 26
Suzanne Kanianthra, Director, GolinMENA: Your Account Management Superstar!
Taief plays a pivotal role in tactical implementation and strategic direction. Daily, she will be engrossed in the account, monitoring, analysing, and communicating results and outcomes for all clients in her portfolio. Taief has an excellent feel for anticipating challenges and involving senior counsel early on to mitigate any issue and drive measurable results.
Big picture thinking coupled with an eye for detail is the best way to describe Taief! Her passion for communications, primarily corporate and technology, has honed a keen understanding of trends in the industry, positioning her to identify new opportunities and platforms for engagement proactively. The clients love working with her, and the wider team benefits from her keenness to share information and expertise.
Career highlights
I joined the industry five years ago where I’ve garnered broad experience in comms, working with multinational agencies and businesses spanning sectors such as Finance, Travel & Tourism, Technology and Retail. During my career, I had the privilege to be part of notable projects, from Dubai Tourism’s Shah Rukh Khan’s ‘Be My Guest’ campaign to the unveiling of the ‘The Palm Fountain’ – the world’s largest fountain by Nakheel Malls.
Today at Golin MENA, I support clients from the Corporate and Financial Services division to implement strategies using best practice methods. I am passionate about helping brands reach their target audience, one way or another.
Guiding principles
PR is an extremely challenging industry, where we are often required to develop a thick skin and sustain a positive attitude. Therefore, always take pride in your work, pay attention to details, be courageous, find your purpose, and maintain an open growth-oriented mindset.
Side hustle
I am an amateur resin and abstract artist. Also, I am a proud failed Oud player and a Netflix aficionado.
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