Campaign’s PR Faces to Watch 2022 – Sandra Jarjoura, Senior Communications Executive, Red Havas Middle East

Campaign’s PR Faces to Watch 2022 – Sandra Jarjoura, Senior Communications Executive, Red Havas Middle East

Age: 25

Razan Karim, Communications Director, Red Havas Middle East: It is my pleasure to recommend Sandra, who has worked within my team at Red Havas at Havas Middle East for over three years. During these years, Sandra has played a critical role in delivering quality work and results for a portfolio of global clients spanning various industries from fashion and lifestyle to F&B.

Starting off at an intern level in 2018, Sandra quickly proved herself within a fast-paced and challenging agency environment and has grown to be a valuable asset to her team and clients -continuously growing her skill set and developing her expertise.

Sandra is highly motivated, passionate and dedicated. On a personal level, she has great relationship building and teamwork skills that are appreciated by colleagues and clients alike.

Career highlights

After graduating from Istituto Europeo di Design in Milan, Italy, where I majored in Fashion Marketing and Communications, I joined Red Havas at Havas Middle East as an intern and have since transitioned into a Senior Communications Executive within the fashion and lifestyle division.

Over my three years at Red Havas, I’ve worked on a wide range of clients such as FILA, Hershey’s, and Vilebrequin to name a few. As a result of working with different brands, I gained a comprehensive understanding of the importance of the different tones of storytelling and PR with respect to culture and trends. Currently, I handle the PR for adidas Originals, adidas Key City, and Marchon Eyewear across the region.

Guiding principles

My passion allows me to dream big and do bigger. I feel fortunate enough to have worked on brands I’m truly passionate about, brands that excite and motivate me. Brands that allow me to tell their stories in the rawest and truest form.

Side hustle

My favorite side hustle is curating playlists; it’s one of the most personal art forms in my opinion. It allows me to cherish my experiences and relive memories through something I love: music.

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