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Campaign’s PR Faces to Watch 2022 – Rojina Al Shehazeh, Public Relations Executive, Matrix Public Relations Dubai

Campaign’s PR Faces to Watch 2022 – Rojina Al Shehazeh, Public Relations Executive, Matrix Public Relations Dubai

Age: 22

Namita Thakkar, PR Director, Matrix Public Relations Dubai: It is truly a feeling of pride to see Rojina’s learning curve at Matrix PR over the last one year.  Her proactiveness and willingness to learn is indeed very impressive. Whether it is her relationships with the Arabic media, her inputs on projects and campaigns, or her quick turnaround on media requests; Rojina has been instrumental in the success of the Arabic PR division at Matrix PR.

Rojina is a hard-working individual who knows how to get the job done quickly and effectively. She always puts in the extra effort to take the lead on new projects and meet tight deadlines. Her cheerful personality along with her positive attitude makes her a pleasure to work with.

Career highlights

Rojina is a bilingual PR Account Executive at Matrix PR Dubai. She holds a bachelor’s degree in Public Relations from the Canadian University of Dubai with a CGPA of 3.51. Over the past 2 years, Rojina has learned and applied the principles of communication to PR & Social Media. Creativity has always been at the forefront of her career with success at PRCA and MEPRA Awards. Rojina handles clients across multiple industries such as Tech, Finance, Lifestyle, and Business.

Rojina has leveraged being bilingual to grow her media and influencer relations to become a firm media favourite.

Guiding principles

The only way to do great work is to love what you do! – Opportunities don’t happen on their own; you have to create them, so follow what you are passionate about and do the thing that you love to reach your goals and succeed.

Side hustle

Being born and raised in the UAE has led me to stay away from my country for many years. When Expo 2020 announced its opening, I decided to volunteer at my home country pavilion, the Syrian pavilion. Volunteering will always be my passion and this opportunity has helped me grow in many aspects!

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