Campaign’s PR Faces to Watch 2022 – Millie Roberts, Associate Director, Weber Shandwick MENAT
Age: 29
Megan Treacher-Evans, Director – Head of Consumer and Corporate Practice, Weber Shandwick MENAT: Millie truly understands the power of communications to achieve impactful, objective-reaching, and award-winning campaigns. Her work delivers real value and ROI for her portfolio of high-profile international and regional clients. Possessing an insight-driven and integrated communications mindset, she effortlessly dissects her client’s business objectives to translate them into creative methods of communicating and connecting with regional audiences in a way that is most meaningful to them. Innately positive and visionary, Millie is a natural leader, mentor and strategic adviser, and also a wonderful human, who is deeply valued and trusted by both the Weber Shandwick team and her clients.
Career highlights
From intern to Associate Director at Weber Shandwick in 7 years, I now lead a portfolio headlined by some of the world’s leading brands including Netflix, Uber, Chevrolet, GMC and more. I pride myself on solving clients’ business challenges with creativity and strategic focus, leading PR as part of an incisive, integrated marcomms team and have been recognized at both MEPRA and PRCA MENA.
I am a trusted and valued partner for my clients and have 100% client retention rate of accounts under my leadership. By helping colleagues grow from executives through to manager level, I have retained my core team.
Guiding principles
Humanity is key to a happier and healthier environment. Often in a corporate setting, we can forget that we’re all people behind our company logos and job titles and, behind all the corporate jargon, the seemingly endless rounds of feedback or follow-ups, is a human who just wants to show up and do great work.
Side hustle
Experiencing the world in all its beauty and executions. I am a vociferous reader, a passionate traveler, a hungry consumer of arts and culture because it broadens the mind and opens new perspectives, especially when exploring an outlook from a contrary opinion to your own.