Campaign’s PR Faces to Watch 2022 – Mawada Tarek, Social Media Manager, Action Global Communications
Age: 28
Euan Megson, Managing Director, Action Global Communications: Mawada, or Mady, brings a full locker of skills to our rapidly expanding social media team. Handed a pivotal leadership role in the agency’s youngest department per capita, Mady is a champion of what youth can deliver when given the right chances. A hard worker and a dutiful mother, Mady brings assured maturity to client work, and untold warmth to Action’s physical and digital spaces through her character and creativity.
Career highlights
An intuitive and innovative communicator with a strong social media background, Mawada’s vast knowledge – from tools to
local nuances – help create relevant and effective content for Action’s social department. Striking the right balance between process orientation and empathy, Mawada’s attention to detail in client work for Abu Department of Education & Knowledge and Dubai World Trade Centre, amongst others, coalesces with equal attentiveness to her juniors; she is always motivating, coaching and inspiring. Mawada is a quick learner and has consciously made an effort to evolve with the ever-changing social media landscape. Mawada was part of an extended Action team that won two MEPRA Gold Awards in 2021 for integrated communications work for ADEK.
Guiding principles
- 80% of success is showing up.
- Make sure you support your own growth as well as other people’s
- Always adapt; this industry is ever-changing, and adaptation and evolution are the key factors to success.
Side hustle
Full time mom-ager to my young daughter. She is my most difficult client and, unfortunately, I can’t send her invoices – she sends them to me! When free, I try find time to learn Spanish, enhance my photography and editing skills.