Campaign’s PR Faces to Watch 2022 – Lana Makhzoumi, Senior Account Manager, APCO Worldwide
Age: 28
Imad Lahd, Managing Director, Dubai, APCO Worldwide: Lana embodies our values of boldness, inclusivity, curiosity and empathy. She has incredible energy and brings extraordinary ideas and insights to APCO, her colleagues and clients. She is a next-generation leader in the communication industry – and we are thrilled to see her grow, excel and thrive.
Career highlights
Lana Makhzoumi is a Senior Account Manager at APCO Worldwide with experiences in the digital, PR and creative realm. In the last year, she successfully launched Tickit, an app by Dubai Holding through an on-ground activation and launching their social media strategy, platforms and creative direction. She also co-leads the podcast service at APCO, where she creates and delivers strategies to brands and organization who are looking to define their voice in the podcasting space. During her time on Dubai Design District, she successfully grew their Instagram following by 11,000 followers in just a few months.
Guiding principles
Passion is what drives Lana. Her passion for podcasting, creativity and content creation is what pushes her to go beyond the creative boundaries. The best ideas for Lana come from collaboration and searching for the newest trends in social and digital.
Side hustle
Lana is the founder, host and producer of a comedy podcast, Tell Me Everything with Lanz.
Tell Me Everything with Lanz is a weekly podcast that focuses on amplifying women’s voices in the region.
Tell Me Everything with Lanz is a podcast that discusses topics including vulnerability, relationships and body image issues. The podcast has over 50,000 listens across 32 episodes and remains number one in the charts in comedy in Saudi Arabia, UAE and Bahrain.