Campaign’s PR Faces to Watch 2022 – Krisha Doshi, Communications Executive, Active DMC
Age: 23
Rebeca Pop, Account Director, Active DMC: Krisha is to date one of the most hard-working people I have interacted with. Her work and life ethic are admirable and don’t go unnoticed both by her team and also clients. Think of her a the strategist who comes in to set up your project and make sure everyone understands the logical flow of the challenge at hand. Diligent, determined and fun, I think she definitely deserves to be nominated for this.
Career highlights
I’ve been with Active DMC for over a year now and have had the opportunity to work with some exciting clients such as Zoom Video Communications and J.P. Morgan Private Bank. I’ve been responsible for driving our clients’ communications in the region, mastering content creation, media relations, planning, and strategic thinking.
I graduated from AUS in 2020, studying Business Administration with a focus in Marketing. I explored internships in consumer and trade marketing and advertising during this time and soon realized that a career in communications is my calling. I look forward to excelling and growing in this space!
Guiding principles
- Don’t be afraid to go the extra mile – it’s never crowded
- Always empathize with clients, colleagues, and all stakeholders
- Always ask questions – curiosity drives learning, which ultimately feeds personal and professional growth
Side hustle
At university, I discovered my passion for tutoring and loved helping out my peers in their writing assignments. Brainstorming and strategizing with students is fun and brings in new perspectives to my writing as well.
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