Campaign’s PR Faces to Watch 2022 – Khaled Al Khatib, Associate Account Director, APCO Worldwide
Age: 28
Imad Lahd, Managing Director, Dubai, APCO Worldwide: Khaled is one of the most impressive up-and-coming talents in the industry. He’s been instrumental in a number of APCO’s most challenging and high-profile assignments, demonstrating calmness, commendable aptitude, deft client-handling skills and the ability to deliver. He is fiercely dedicated to his clients and teams, wise beyond his years, a joy to work with and a communications powerhouse in the making.
Career highlights
I started at APCO Worldwide as an intern in 2016, since then I have enhanced my client-servicing capabilities in both digital and PR and lead successfully on a number of major corporate & governmental projects in the UAE and in KSA such as Misk Foundation and various initiatives under the jurisdiction of the UAE’s Prime Minister’s Office. I have experience across an array of industries besides government like sustainability,
entrepreneurship, manufacturing, real estate & economy. I was featured in Campaign ME’s 2019 PR Faces to Watch and hold a ‘Certified Digital Marketing Professional’ certificate by the Digital Marketing Institute.
Guiding principles
Integrity is everything for me. Both in the sense of respecting the integrity of a project and fulfilling the agreed-upon scope to the fullest but also ensuring that communication within the team is built on honesty & respect and does not lead to a compromise of any team member’s values.
Side hustle
Besides being a digital & PR professional, I am actually an RnB singer/songwriter. I started in 2018 with the help of a talented producer and we’ve been releasing songs since. I’m proud to say I’m still at it and you can follow my journey at @kkmusic.official
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