Campaign’s PR Faces to Watch 2022 – Jashmeh Bhagwagar, Senior Account Executive, APCO Worldwide
Age: 26
Imad Lahd, Managing Director, Dubai, APCO Worldwide: Jashmeh is a true leader and role model for others. Her confidence, empathy and resilience in the face of myriad challenges and opportunities continue has continued to impress us. She has continued to build exemplary relationships with clients, media and other stakeholders built on trust, empathy and common understanding. Whenever tasked with a complex or nuanced task, Jashmeh’s curiosity to solve complex challenges ensures she gets to the root of the problem. She is bold, passionate, inclusive, and a true rising star in Dubai.
Career highlights
In the 2 years, I’ve been in PR, I’ve had the opportunity to grow my capabilities across corporate, lifestyle, real estate and healthcare.
Focused on corporate PR, I have quickly become responsible as project manager and core support on accounts such as LinkedIn, G42 Healthcare, Astra Zeneca and Dubai Holding Real Estate.
Part of the core team for the #4Humanity clinical trials during the pandemic my work involved managing ever-evolving stories with local and international media houses such as BBC, Reuters and Bloomberg etc.
With a knack for client servicing, I hope to develop as a consultant in the field.
Guiding principles
1) Be confident in your work, but know when to ask for help
2) Attention to detail is gold in any field and with any task
3) Go client-side (figuratively) – is this the thinking, content and work you would like to receive from your agency?
Side hustle
I enjoy writing and when required, support my friends’ businesses with content/copywriting and activation ideas.
On the side, I’m also currently learning and growing my investment portfolio – nothing makes you follow current affairs closer than your own money.
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