Campaign’s PR Faces to Watch 2022 – Ibrahim Audi, Communications Manager, Saatchi & Saatchi
Age: 28
May Chaker, Communications Director, Saatchi & Saatchi: Ibrahim is the one person I turn to no matter what I need. Not only is he an expert on his brand, his client, his industry, and his craft, he is one of the most dedicated and driven individuals I have had the pleasure to work with. While I did not hire Ibrahim myself, I would hire him in this life and the next. To make a long story short: I could not do my job on Cadillac without Ibrahim, and neither could any of the other team members.
Career highlights
I started my journey at Saatchi Riyadh in 2015 where I had the privilege of learning the trade through major FMCG player Al Marai. I later moved to Saatchi Dubai where I became and remain to this day the core pillar of the Cadillac account.
My efforts on the account have landed me not only the respect and appreciation of my client, but also agency-wide recognition through the Star Reacher award.
While my experience covers industries like FMCG, Real Estate, and Travel – my main passion and drive will always be in Automotive. The industry is so dynamic and demanding that it’s allowed me to grow as an integrated communications expert with skills spanning across brand development, content creation, audience-first thinking, and retail coms.
Guiding principles
Focusing on WHAT you want first before you think about HOW to do it.
Anything is possible, as long as you set your mind, heart and soul to it.
Side hustle
Sports is my true passion, whether it’s working out at the gym, sparring, or sitting on my couch watching UFC, Premier League, or the NBA.
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