Campaign’s PR Faces to Watch 2022 – Hanine El Massri, Account Manager, Atteline
Age: 25
Bianca Riley, Account Director, Atteline: Hanine is a dedicated PR manager who I’ve watched grow and thrive throughout her career. It has been my honour and privilege to work alongside her. She constantly teaches me how to be a better person and I can’t wait to see the new heights she will reach in the coming years. She is absolutely a face to watch in the GCC PR industry.
Career highlights
I started my PR career as an intern. Working relentlessly, I progressed to an Account Manager position in four years. I’ve worked with big brands across various industries spanning fashion, beauty, hospitality, tech, broadcast, and lifestyle. These include the likes of Careem, Discovery Networks, Liverpool FC, Pizza Hut, EDITION hotels, and Bateel to mention a few. I am bilingual and have built and maintained strong relationships with regional English and Arabic editors, having nurtured my PR skills, now confident in my capabilities in media & influencer relations, content generation, events management and strategic pitching. I’m a member of PRCA MENA’s Next-Gen Arabia committee.
Guiding principles
Great things never came from comfort zones. How can we expect to grow in our lives and careers if we only stick to habits and routines? Reaching new heights involves the risk of attempting something we might not succeed at.
Side hustle
Great things never came from comfort zones. How can we expect to grow in our lives and careers if we only stick to habits and routines? Reaching new heights involves the risk of attempting something we might not succeed at.
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