Campaign’s PR Faces to Watch 2022 – Evita Karam, Associate Account Manager, Weber Shandwick
Age: 28
Nada El Barshoumi, Associate Director, Weber Shandwick: Evita Karam is an outstanding PR professional who deserves to be recognized as one of Campaign’s Agency Faces to Watch. A trusted consultant to her clients and an inspiration to her peers, Evita’s bold, no-nonsense sensibility and a keen eye for communications make her a cut above the rest. She exercises a high level of creativity and innovation in her work and is never afraid to challenge conventional norms. Having worked her way up to a managerial post, Evita never hesitates to support her junior teammates and is always there to lend a helping hand and help coach young talent.
Career highlights
From a Junior Associate to an Associate Manager in just four years, and as one of the few consultants in the Abu Dhabi office with experience in both public affairs and consumer PR, I currently manage and consult for key leisure and entertainment destinations in Abu Dhabi as well as those in the government and semi-government sector. Over the years, I was awarded the WS MENAT – Active Achiever of the Year award (Abu Dhabi) and have been recognized amongst my peers as an outstanding performer with several other internal awards including the Hakawaty Storyteller of the Year award in 2017, 2018 and 2020.
Guiding principles
Enthusiasm, curiosity, perspective-taking and pushing the status quo.
Aside from creating a deeper understanding of the human experience, career-wise, seeing situations from different angles allows one to understand what’s missing, identify opportunities, and generate inventive ideas. Coupled with the right mindset, can-do attitude, and passion… the world is your playground!
Side hustle
Launching myx: your spirits’ better half!
It all started with a gathering and three friends on a diet who were done with tonic being the only healthy mixer available. Enter myx: handcrafted better-for-you-cocktails with a simple set-up for gatherings and events. Enjoy it on the rocks, or myx it with your favourite spirit!
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