Campaign’s PR Faces to Watch 2022 – Bianca Riley, Account Director, Atteline

Campaign’s PR Faces to Watch 2022 – Bianca Riley, Account Director, Atteline

Age: 30

Sophie Simpson, MD, Atteline: Bianca is one of the most hardworking and talented people I have ever had the pleasure of meeting and working alongside. I have joked that she is an idea factory as her mind is swimming with new and innovative ways to approach team culture, client work and the business growth at Atteline. Furthermore, she is a very supportive person, always there to help where needed. This may seem a trivial comment amongst her many accolades but it takes a truly inspiring and authentic leader to be the anchor professionally and personally to her colleagues – the person all, without exception, turn to in celebration and when in need. Seeing how much time and effort she puts into every one of her clients and employees is quite inspiring and makes you want to put your best foot forward alongside hers. She is a wealth of knowledge, and I’m grateful I get to learn from her every day.

Career highlights

Bianca Riley is an Account Director at Atteline, a PR agency headquartered in Dubai. With both boutique and international agency experience, Bianca brings global best practice to brands in the region to bolster communications and protect brand reputation. Bianca was awarded the Rising Star award in 2021 with the PRCA MENA and was shortly thereafter appointed as the Chair of its NextGen Committee, which was established by the PRCA with the aim of providing mentoring and networking opportunities for young PR professionals, advising them on how to navigate the industry landscape and their careers by senior, experienced professionals.

Guiding principles

My guiding principles are surrounding self-development and nurturing my relationships. For me, these keeping these two pillars at the foundation of everything I do keep me on the path to being a better person for myself and my loved ones.

Side hustle

I sing! Any time, place, or audience, I love to share my music.

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