Campaign’s PR Faces to Watch 2022 – Alankrita Singh, Account Executive, Katch International
Age: 28
Huda Ismail, Engagement Director, Katch International: At young age, Alankrita brings so much of high work ethics and grit. She shows up every day no matter what. She has grown so much in a very short period of time and her sense of teamwork and spirit is commendable. Alankrita’s humour is superb as well as the work she delivers to her clients.
Career highlights
In a short span of 6 months, I have worked in PR & content to deliver 360-degree client servicing. I believe structure drives results & have been actively involved in working on RFPs and strategic presentations for Victoria’s Secrets, Address, Ketchiq, and more leading to successful conversions. Creatively inclined I led PR activations for the IWPD at Rixos, Ramadan at JW Marriott, gaming tournaments for Geekdoor, Alpha Romeo collaboration with Dubai Police, Abu Dhabi’s MOTN festival, Coda the club, Paramount Hotel, and Blue Seafood Asia including campaign ideation, communications, media relations, brand collaborations, influencer management, and measuring performances
Guiding principles
I believe with each campaign, there is a learning curve, and being curious by nature, I always want to explore innovative ways to drive campaigns, brand collaborations, and brand awareness. Being led by creativity, my psychology education and warm personality are always at the base of my guiding principles.
Side hustle
One of my passions is creating lasting life moments for individuals. In pursuit of this passion, I run my own events company in India by the name of décor by A&A. We design personalized proposals, make gifting a grand affair and build iconic photo booths to capture the entirety of the events.
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