Campaign’s PR Faces to Watch 2021 — Tala Ibrahim Al Massri, Account Executive, Cicero and Bernay Public Relations

Campaign’s PR Faces to Watch 2021 — Tala Ibrahim Al Massri, Account Executive, Cicero and Bernay Public Relations

Age: 21

Nominated by Riya Vatnani, Senior Account Manager, Cicero and Bernay Public Relations

Tala’s proactivity and enthusiasm is a rare find in someone so young, especially when it’s complemented by her willingness to learn. She’s well-read and brings that knowledge to the table from researching and planning client activations to managing the company’s social media pages and more. She’s an asset to our team and brings a fresh perspective to each account, whether it’s automotive, F&B or even FinTech!


Tala Ibrahim is an account executive at Cicero and Bernay Public Relations who recently graduated from the Canadian University of Dubai holding a Bachelor of Arts in Communication in Public Relations Degree with a CGPA of 3.86. Tala has previously worked at an influencer agency as a Junior Campaign Consultant arranging social media influencer campaigns. A confident and passionate personality has allowed her to attain a first place at EEG Public speaking competition winning first place across 64 schools and gaining the highest score in 16 years, which has later led to more speaking achievements such as Enoc Energy Awards and Anti-Bullying Campaign coordinated with Dubai Police. At Cicero and Bernay, Tala has reflected her knowledge, hard work, and motivation in working with key clients to create impactful PR campaigns and plans to always ensure the development and growth of her clients.

Guiding principles

I understand that each moment presents me with a choice in how I perceive, feel, or respond to it resulting in a clear path of understanding the situation and reacting to it leading to the best consequences, whether good or bad. I connect, accept, and respect the people around me with great compassion and an open mind.

How has Covid changed your job?

Covid has not affected my job journey as I enrolled in a 3-month internship less than a month after my graduation. Post my 3 months, I was fortunate to have acquired a full-time job as an account executive at an award-winning agency that has opened a path of wide opportunities, as well as personal and professional growth.

Side hustle

Living in a fast-paced technological era where every skill is needed for continuous growth has offered me an opportunity to explore my passion for helping others a year and a half ago. I have begun my private tutoring journey teaching kids aged between 9-12 in their education and basic studies, which had resulted in self-growth and fulfilment.

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