Campaign’s PR Faces to Watch 2021 — Stephanie Dafeta, Account Executive, Atteline DMCC

Campaign’s PR Faces to Watch 2021 — Stephanie Dafeta, Account Executive, Atteline DMCC

Age: 24

Nominated by Bianca Riley, PR Director, Atteline DMCC

Stephanie is not only a reliable and productive PR professional, but she’s also an incredible presence in the office and her personality brings such a vibrancy to our team culture. Stephanie handles fashion and retail campaigns from A to Z while managing her more junior support team to incredible efficiency and is definitely my definition of a PR face to watch this year, as she has great things in store for her – of that I’m certain.


I am a hardworking, reliable and fast thinking individual, always willing to tackle any situation and find a solution. As an Account Executive at Atteline, I am able to do just this, by promoting my clients’ profiles to their targeted audiences through press releases, media alerts and product placements. I, along with the team, handles day to day management of client accounts, which involves liaising with various media personnel, working on PR strategies, campaigns and implementing these to increase brand awareness and generate leads.  In 2020, I was promoted to Account Executive, one month prior to my review date.

Guiding principles

The first is pretty simple, and it’s to treat everyone with respect, regardless of age, social standing, job designation etc. And to be a team player, lending support whenever and however I can.

How has Covid changed your job?

I like to have my work life and personal life separate, so having both aspects converge during Covid was an adjustment. I got promoted during Covid, which put me in a leadership role for the first time and saw me learn to really train another individual.

Side hustle

I don’t have one as of yet, but looking to get into more freelance writing this year.

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