Campaign’s PR Faces to Watch 2021 — Nour Chaoui, Senior Account Executive, Atteline

Campaign’s PR Faces to Watch 2021 — Nour Chaoui, Senior Account Executive, Atteline

Age: 25

Nominated by Bianca Riley, Account Director, Atteline

Nour is an incredible asset to our team. A self-starter, she takes a task by its reigns and can lead our clients to astonishing results. She is such a team player, even supporting wider agency clients she doesn’t work on if a team member could use support. She is a hard worker and an inspiration, definitely a face to watch!


I am a high-achieving and digital-savvy PR specialist working with brands to transform the way they interact with customers through content. Having previously worked in hospitality, I led the hotel’s various award wins including BTME, WTA, WLHA, and managed communication strategies of digital campaigns reaching more than 1 million views on Facebook and more than $30,000 worth of user-generated coverage. With a background and passion for art, I also took on the hotel’s art initiatives making it an art hub in the region. Now with Atteline, I am supporting in managing our corporate clients and driving PR strategies forward to consistently deliver brand elevation and revenue growth with a clear strategic focus.

Guiding principles

Always be passionate about your work and believe in the value and contribution you’re making for your clients.

How has Covid changed your job?

It was a challenging year for everyone and especially for people from my country, who like myself, had to make the decision to leave due to the ongoing crisis. Prior to moving to Dubai, I also had to start my role with Atteline on Zoom and do the onboarding virtually, which was quite different from starting a new job and meeting people in the office. This was a challenge in itself.

Side hustle

Dancing is my side hustle. It helps me loosen up, let go of any stresses and just enjoy the now and be in the present moment.

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