Campaign’s PR Faces to Watch 2021 — Maryana Alwedai, Account Manager, Golin MENA
Age: 29
Nominated by Malaika Fernandes, Director, Golin MENA, Golin MENA
Maryana has a vibrant personality and is an astute, talented PR professional, making her an integral part of the consumer team. During her 5 years at Golin MENA, she has demonstrated her PR knowledge and expertise across a diverse portfolio of clients. A great storyteller and creative genius, Maryana is always on hand with an interesting anecdote or experience which builds her connections with people. She is recognized for her unique capabilities in design, establishing herself as a key asset in not only increasing revenues through diversified client offerings but also leading several new business proposals.
Bio
With over six years of experience in the PR industry, I have had the privilege of working with several globally renowned clients across a variety of industries that include technology, fashion, retail, FMCG, health and wellness and much more.
Together with the exceptional team at Golin MENA and our global teams, I have had the opportunity to conceptualize and execute multiple award-winning campaigns liaising closely with key functions like creative, social, digital and media. This has strengthened client reputation while positioning them as leaders in their respective sectors both regionally and across the world.
Guiding principles
Be open to change and seek optimism in the unknown. Sometimes trying something completely new can benefit the clients you work with, surpassing the tried and tested approach that simply meets targets.
Also, always hone your digital skills, the communications industry is changing every day. What worked yesterday might not work as well today.
How has Covid changed your job?
From mastering remote working and becoming digital gurus on all platforms to capitalizing on adaptive short-term strategies. Our jobs have continued to become more versatile than we could have anticipated!
Side hustle
Creativity inspires me and drives me to do better! I’m constantly looking for a creative angle; be it conceptual photography or simply designing work for myself.
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