Campaign’s PR Faces to Watch 2021 — Karen Lobo, Assistant Junior Advisor, Manara Global

Campaign’s PR Faces to Watch 2021 — Karen Lobo, Assistant Junior Advisor, Manara Global

Age: 23

Nominated by Robin Gordon Farleigh, Founding Partner, Manara Global

Karen is smart, savvy, tenacious and engaging, and most importantly aligned to our company values; she really does care, as a communications professional and as a human as part of our Manara Global family.

With her creative ideas she comes up with for clients, she is always exploring how best to position and activate client media strategies to drive coverage aligned to both the business and communications goals. Her ‘always on’ approach she takes ensures that she is always available to provide good advice to clients whenever they need it.

She always shows an absolute desire to listen, learn, adapt and achieve for clients


A diligent, passionate, and results-driven PR & Communications maven bringing more than 4 years of demonstrated communications experience in executing regional campaigns through PR, media and influencer relations in various sectors.

One of my biggest achievements has been the wonderful opportunity I was offered on the Business Breakfast Show on Dubai Eye 103.8 to be a guest speaker and represent millennials and the lifestyle we choose. I’ve also been featured on The National and Gulf News where I’ve been part of a wider story.

Guiding principles

One of my main guiding principles would be sharing knowledge and working as a team. Be it an organization of over 100 people or just 5, I always believe in the Golden rule of working as a team to share and learn from each others expertise.

How has Covid changed your job?

For me, having been hired during a pandemic was a big thing by itself. Covid hasn’t changed our jobs much in the way we operate however, it surely has changed the way our client meetings take place and the number of events we handle.

Side hustle

Grateful to my dad who works at Emirates, I have the opportunity of visiting different countries and exploring different cultures. Having travelled to 15 countries, I decided to start my own travel and lifestyle blog. My blog is all about discovering hidden gems, adventures and experiencing unique cultures and destinations.

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