Campaign’s PR Faces to Watch 2021 — Hazem Beshr, Senior Account Executive, GOLIN MENA
Age: 25
Nominated by Amel Osman, Director – Corporate Practice at GOLIN MENA, GOLIN MENA
If Hazem is on your team, you can rest assured you are going to achieve some great work. This is why I rehired, and will always rehire him, wherever I go. Hazem can be trusted to drive things forward, flagging issues, and involving senior counsel early on, mitigating any issues and driving results. He is a great ambassador for any company he works for and in the year he has been with us, clients have come to depend on his expertise and value his contribution. Well read, and our resident culture vulture, his bright ideas always serve to awe.
Bio
Hazem Beshr, one of the rapidly rising PR personnel out there, is a bilingual communication professional with extensive regional experience spanning across diversified sectors including real estate, entertainment, technology, insurance, sports, automotive, lifestyle, and banking. Over the course of 4-years in the communications industry, the 25-year-old senior executive has developed a number of creative and engaging communication solutions across public relations, social media, and digital platforms. A numerous PRCA certificate holder, Hazem has worked on innovative and versatile campaigns and projects, from women empowerment events and horse racing competitions to HVAC awards and alternative-meats reports. Hazem holds a bachelor’s degree in Public Relations from the Canadian University of Dubai and a master’s degree from Wollongong University in Media & Communication. (Press Release Format To Represent)
Guiding principles
- Help. Sometimes you don’t gain anything. Just help.
- Superman on Krypton is just man. Be you.
- Overrating works. Use it.
- Take responsibility.
- Play for a bit. It’s fine.
- Honesty. Honesty. Honesty.
- Observe.
How has Covid changed your job?
For starters, I realized how going to work makes you maintain a certain physical appearance. 2020, this pandemically-ridden year was full of tumultuous surprises of course. From around the clock, WFH-induced blurry working hours to crisis comms, virtual events, webinars, and newly invented employee-engagement programs… the disruption was unparalleled. All of which, helped with my understanding of how the world we live in is not guaranteed in all of its forms especially work, which at many points was constant. Covid-19 changed many things, my client, media and colleagues-relationships, it made them more personalized, we’ve been into each other’s homes in a way. Additionally, increased responsibility, evolved communications approach to fit the digital-first and budget-first world we now found ourselves in. Importantly, the value we gained towards our health & wellbeing, families (siblings included…), personal connections, and our colleagues was profound.
Side hustle
- Revolutionizing the education system by inducting communications as a core subject in the future
- Certified Scuba Diver.
- Indoor activity enthusiast. Sometimes outdoors.
- Virtual Zombie Slayer.
- Juggler.
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